{"id":137,"date":"2021-07-13T17:22:34","date_gmt":"2021-07-13T17:22:34","guid":{"rendered":"https:\/\/editions.publishdigital.com\/?page_id=137"},"modified":"2021-08-23T20:30:08","modified_gmt":"2021-08-23T20:30:08","slug":"the-publish-digital-playbook-newsletter","status":"publish","type":"page","link":"https:\/\/editions.publishdigital.com\/the-publish-digital-playbook-newsletter\/","title":{"rendered":"The Publish Digital Playbook Newsletter"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Cover&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#2a3474&#8243; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;||0px||false|false&#8221; collapsed=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1400px&#8221; custom_padding=&#8221;||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;5vw&#8221; text_line_height=&#8221;0.8em&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;2.6vw&#8221; header_letter_spacing=&#8221;-5px&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;||-28%||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>\n<div style=\"text-transform:uppercase;margin-bottom:20px;    letter-spacing: 10px;color:#ef5845;\">The Publish Digital<\/div>\n<div style=\"font-size:4em;line-height:.8em;letter-spacing:-3px;\">Playbook Newsletter<\/div>\n<\/h1>\n<div style=\"color:#ddb8d6;margin-left:8px;margin-top:20px;\">Fall 2021<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/07\/pd-graph-bg.png&#8221; alt=&#8221;Graph&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii_last_edited=&#8221;off|desktop&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;ID&#8221; module_id=&#8221;about&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(174,186,217,0.3)&#8221; background_image=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/08\/pd-_0003_About.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_left&#8221; collapsed=&#8221;on&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.9.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;h2 &#8211; About this playbook&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2>About this playbook<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]This playbook is sponsored by <a href=\"https:\/\/vertiqul.com\" target=\"_blank\" rel=\"noopener\">VERTIQUL<\/a>, whose mission is to help content creators make beautiful and engaging digital publications that readers love. At VERTIQUL, we see examples of digital publications every day &#8211; some great, some less so. <\/p>\n<p>We know that Association publishing professionals work hard to make their magazines and other publications truly excellent, and in that vein many have requested examples, both good and otherwise. This first installment of our \u201cPlaybook for Association Digital Publications is intended to help Associations benchmark their own publications and find some great ideas, as well as a few things to avoid. [\/et_pb_text][et_pb_text admin_label=&#8221;h2 &#8211; Methodology&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Methodology<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]A long-time industry expert in digital publishing was engaged to conduct the study, including creation of criteria, selection of Associations and reviews of the various publications.<\/p>\n<p>The publications that we have reviewed are from Associations that in recent years have made it clear that they care about digital publishing. We identified an initial set of 120 Associations that have been active in digital publishing and then selected 20 associations for this initial study that we believe can offer an excellent starting point for benchmarking. <\/p>\n<p>We intend to review additional Association digital publications in future installments, and may also revisit some from this first study. When we identify and cite opportunities for digital experience improvement, we will monitor these organizations for future changes to properly acknowledge the progress &#038; improvements. [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.9.4&#8243; background_color=&#8221;#ef5845&#8243; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_width_top=&#8221;8px&#8221; border_color_top=&#8221;#2A3474&#8243; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;h4 &#8211; In This Issue&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|||on|||||&#8221; text_text_color=&#8221;#2A3474&#8243; text_letter_spacing=&#8221;3px&#8221; text_line_height=&#8221;1em&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_font=&#8221;|||on|||||&#8221; header_4_text_color=&#8221;#2A3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>In This Issue<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;36px&#8221; text_letter_spacing=&#8221;-1px&#8221; link_font=&#8221;|700|||||||&#8221; link_text_color=&#8221;#FFFFFF&#8221; header_letter_spacing=&#8221;-1px&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_4_letter_spacing=&#8221;-2px&#8221; header_4_line_height=&#8221;1.2em&#8221; text_font_size_tablet=&#8221;30px&#8221; text_font_size_phone=&#8221;24px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; link_text_color__hover=&#8221;#2A3474&#8243;]<\/p>\n<div class=\"pd-toc\"><a href=\"#about\">About &#038; Methodology<\/a><\/div>\n<div class=\"pd-toc\"><a href=\"#associations\">Associations<\/a><\/div>\n<div class=\"pd-toc\"><a href=\"#definitions\">Definitions &#038; Scoring<\/a><\/div>\n<div class=\"pd-toc\"><a href=\"#examples\">Examples<\/a><\/div>\n<div class=\"pd-toc\"><a href=\"#analysis\">Analysis<\/a><\/div>\n<div class=\"pd-toc\"><a href=\"#conclusions\">Conclusions &#038; Next Steps<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;ID&#8221; module_id=&#8221;associations&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Associations&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/08\/pd-_0004_Associations.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_left&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;h3 &#8211; Association Publications Included in this Review&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Association Publications Included in this Review<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]A variety of Associations were selected for inclusion in this effort with the intent to fully represent a broad spectrum of organizations selected for the playbook updates across the following criteria:<\/p>\n<ul>\n<li>Size of membership<\/li>\n<li>Type of members, representing various segments of the economy, including professional associations, hobby interest groups, industry associations and benevolent organizations. <\/li>\n<li>Number of publications, the smallest having one publication and the largest with sixteen pubs. <\/li>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;h4 &#8211; Associations Included in this Study&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Associations Included in this Study<\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Table&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table class=\"c15\">\n<tbody>\n<tr class=\"c11\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">AABB<\/span><\/p>\n<\/td>\n<td class=\"c9 c19\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/www.aabb.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.aabb.org\/<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c11\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">AACE International<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/web.aacei.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/web.aacei.org\/<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c21\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">AACSB International &#8211; The Association to Advance Collegiate Schools of Business<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/www.aacsb.edu\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.aacsb.edu\/<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c11\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">Academy of General Dentistry<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/www.agd.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.agd.org\/<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c11\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">Academy of Model Aeronautics<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/www.modelaircraft.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.modelaircraft.org\/<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c11\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">Society for Human Resource Management<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/www.shrm.org\" target=\"_blank\" rel=\"noopener\">https:\/\/www.shrm.org<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c11\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">AFCEA International<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/www.afcea.org\/site\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.afcea.org\/site\/<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c11\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">American Academy of Audiology<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/www.audiology.org\/publications-resources\/audiology-today\" target=\"_blank\" rel=\"noopener\">https:\/\/www.audiology.org<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c21\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">American Academy of Pediatrics<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/www.aap.org\/en-us\/Pages\/Default.aspx\" target=\"_blank\" rel=\"noopener\">https:\/\/www.aap.org\/en-us\/Pages\/Default.aspx<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c11\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">American Association for Justice<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/www.justice.org\" target=\"_blank\" rel=\"noopener\">https:\/\/www.justice.org<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c21\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">American Association for the Advancement of Science<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/www.aaas.org\" target=\"_blank\" rel=\"noopener\">https:\/\/www.aaas.org<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c11\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">American Association of Critical Care Nurses<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/www.aacn.org\" target=\"_blank\" rel=\"noopener\">https:\/\/www.aacn.org<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c11\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">American Association of School Librarians<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"http:\/\/www.ala.org\/aasl\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.ala.org\/aasl\/<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c11\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">American Physiological Society<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/www.physiology.org\/?SSO%3DY\" target=\"_blank\" rel=\"noopener\">https:\/\/www.physiology.org\/<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c11\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">Association Media and Publishing<\/span><\/p>\n<\/td>\n<td class=\"c9 c19\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/history.siia.net\/amp\" target=\"_blank\" rel=\"noopener\">https:\/\/history.siia.net\/amp<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c11\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">Edison Electric Institute<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/www.eei.org\/resourcesandmedia\/magazine\/Pages\/default.aspx\" target=\"_blank\" rel=\"noopener\">https:\/\/www.eei.org<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c21\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">Illuminating Engineering Society of North America<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/www.ies.org\/lda-magazine\/about-lda\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ies.org\/<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c21\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">National Active and Retired Federal Employees Association<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/new.narfe.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/new.narfe.org\/<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c21\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">National Association of Criminal Defense Lawyers<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/www.nacdl.org\/Landing\/Champion\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nacdl.org<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c21\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">National Council of University Research Administrators<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/www.ncura.edu\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ncura.edu<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c11\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">Rotary International<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/www.rotary.org\" target=\"_blank\" rel=\"noopener\">https:\/\/www.rotary.org<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c11\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">Texas Association of Realtors\u00c2\u00ae<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/www.texasrealestate.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.texasrealestate.com<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr class=\"c11\">\n<td class=\"c14\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c13 c4\">The Institute of Internal Auditors<\/span><\/p>\n<\/td>\n<td class=\"c9\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c7\"><span class=\"c0\"><a class=\"c1\" href=\"https:\/\/na.theiia.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/na.theiia.org\/<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/08\/assoc-logo-_0020_1200px-American_Association_of_Blood_Banks_logo.svg_.jpg&#8221; alt=&#8221;American Academy of Pediatrics&#8221; url=&#8221;https:\/\/www.aabb.org\/&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; admin_label=&#8221;aabb&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Link&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inter|700|||||||&#8221; text_font_size=&#8221;0.9em&#8221; text_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/www.aabb.org\/&#8221; link_option_url_new_window=&#8221;on&#8221; text_text_color__hover_enabled=&#8221;on|hover&#8221; text_text_color__hover=&#8221;#0028f2&#8243;]AABB[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/08\/assoc-logo-_0014_bgLogo2.jpg&#8221; alt=&#8221;American Academy of Pediatrics&#8221; url=&#8221;https:\/\/web.aacei.org\/&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; admin_label=&#8221;AACE International&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Link&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inter|700|||||||&#8221; text_font_size=&#8221;0.9em&#8221; text_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/web.aacei.org\/&#8221; link_option_url_new_window=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; text_text_color__hover=&#8221;#0028f2&#8243; text_text_color__hover_enabled=&#8221;on|hover&#8221;]AACE International[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/08\/assoc-logo-_0019_AACSB-Logo.jpg&#8221; alt=&#8221;American Academy of Pediatrics&#8221; url=&#8221;https:\/\/www.aacsb.edu\/&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; admin_label=&#8221;aacsb&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Link&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inter|700|||||||&#8221; text_font_size=&#8221;0.9em&#8221; text_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/www.aacsb.edu\/&#8221; link_option_url_new_window=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; text_text_color__hover=&#8221;#0028f2&#8243; text_text_color__hover_enabled=&#8221;on|hover&#8221;]The Association to Advance Collegiate Schools of Business[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/08\/assoc-logo-_0015_agd-logo_master-cmyk714918731dff6ddbb37cff0000940c19.jpg&#8221; alt=&#8221;American Academy of Pediatrics&#8221; url=&#8221;https:\/\/www.agd.org\/&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; admin_label=&#8221;Academy of General Dentistry&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text 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_module_preset=&#8221;default&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;ID&#8221; module_id=&#8221;definitions&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Definitions&#8221; _builder_version=&#8221;4.9.4&#8243; background_image=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/08\/definitions.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_left&#8221; collapsed=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.9.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.4&#8243; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221;margin-bottom:0px;&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;h2 &#8211; Definitions and Scoring of Evaluation Factors&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Definitions and Scoring of Evaluation Factors<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Two viewpoints were considered in the creation of the evaluation factors. First, we put ourselves in the shoes of an Association and considered the aspects required to have success in digital publishing.<\/p>\n<p>Secondly, we utilized the viewpoint of audience members\/readers and identified the factors that would offer the most impact on their experience.<\/p>\n<p>Altogether, eleven factors were identified and organized into two categories. All of these elements work together strategically leverage the whole[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;h3 &#8211; Factors Relevant to Audiences&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Factors Relevant to Audiences<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Accessibility: Is the publication usable by the disabled as measured <a href=\"https:\/\/www.w3.org\/TR\/WCAG21\/\" target=\"_blank\" rel=\"noopener\">WCAG<\/a> guidelines. A 90+ score utilizing Google\u2019s Lighthouse was required for top marks in this area.<\/li>\n<li>Availability: Is the content immediately and always accessible digitally to readers?<\/li>\n<li>Aesthetics: Does the art direction and design leverage the digital format in a manner that is pleasing to the eye?<\/li>\n<li>Linear Experience: Is there a longform feel and a linear periodical content experience offered which is distinct from website clutter such as toolbars or menus?<\/li>\n<li>Performance: Does the publication load at acceptable speeds as measured by Google\u2019s Lighthouse? A 90+ Lighthouse score was required for a top ranking.<\/li>\n<li>Usability: Is the digital publication easy to use, offering a low friction content readership experience.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;h3 &#8211; Factors Relevant to Associations&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Factors Relevant to Associations<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Presentation: The overall published\/listed promotional awareness of the publication by the association.<\/li>\n<li>Branding: The unique branding value of the publication to the organization. A brand is effectively a conceptual identity, and publications can support or detract from that identity.<\/li>\n<li>Conversion: Rates the effectiveness of the digital publication in driving subscriptions and membership signups, i.e. is the user compelled to seek access or become a member to gain access to the publication. Good practices include offering access to preview or metered views for non-members and allowing for opt-in to grow subscriber or interest lists.<\/li>\n<li>Revenue: Does the publication offer revenue generation opportunities for the association and value for advertisers beyond memberships?<\/li>\n<li>Marketing: Effectiveness of marketing for the digital publication including association email, social, and general content marketing strategies. We did not score the marketing factor in this playbook as this is a topic that merit extensive focus on it\u2019s own, look for a future playbook installment on marketing<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;h3 &#8211; Values used in Scoring Factors&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Values used in Scoring Factors<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]A simple rating scale of 0-3 was used in evaluating each of the factors, with a 3 being the top score representing excellent or best in class performance. A \u201c1\u201d indicates low or poor performance in a given area, and a \u201c0\u201d indicates a complete absence of a factor from a digital publication.<\/p>\n<p>For example, some publications offer no opportunity for revenue generation (outside of membership or subscriptions) such as advertisements or sponsored content and thus would receive a \u201c0\u201d in the \u201cRevenue\u201d factor.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Table&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table style=\"width:100%\">\n<tr>\n<td><b>Score<\/b><\/td>\n<td><b>Description<\/b><\/td>\n<\/tr>\n<tr>\n<td>0<\/td>\n<td>Not present or ratable<\/td>\n<\/tr>\n<tr>\n<td>1<\/td>\n<td>Poor, the factor was present, but poorly executed.<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Good, the factor was present and adequately to well executed.<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Excellent, the factor was present and exceptionally well executed.<\/td>\n<\/tr>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Vertiqul &#8211; 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fullwidth=&#8221;on&#8221; module_class=&#8221;vert-gallery&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; auto=&#8221;on&#8221; auto_speed=&#8221;2000&#8243;][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;ID&#8221; module_id=&#8221;analysis&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Analysis&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/08\/analysis.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_left&#8221; collapsed=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;h2 &#8211; Analysis&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Analysis<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;h3 &#8211; Publication Formats&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Publication Formats<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Twenty-one digital publications were analyzed in this study. Nine were offered in more than one format, which most commonly was web pages plus a PDF or web pages plus a flip edition.<\/p>\n<p>Web page versions of publications were the most popular formats, narrowly beating out PDF\u2019s. Web pages offer advantages including ready adaptability and readability on various devices such as smartphones (although some didn\u2019t do this well), tracking possibilities using common analytics tools and ability to utilize rich media such as video and animations. Many of the web versions utilized a blog-style approach of article publishing over time versus an issue-oriented approach.<\/p>\n<p>PDF\u2019s offer an advantage in easy offline usage, but have many limitations including the effort required to make them accessible, lack of rich media capability and difficulty of use on smartphones.<\/p>\n<p>Flip editions seek to overcome the disadvantages of PDF\u2019s in accessibility and rich media with varying degrees of success. Some vendors offer versions that work reasonably well on smartphones. Flip editions often fall short in offering an engaging reading experience and often don\u2019t mimic effectively the linear content experience of a magazine as well as some of the features of web pages.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/07\/format-graph.png&#8221; alt=&#8221;Graph comparing publication formats&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;ID&#8221; module_id=&#8221;examples&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Examples&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/08\/examples.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_left&#8221; collapsed=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;h3 &#8211; Examples of Digital Publications by Factor&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Examples of Digital Publications by Factor<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]In this section examples are provided across the various evaluation factors. These examples are intended  to assist Associations through illustrating good practices, as well as pointing out few practices to be avoided.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;h4 &#8211; Presentation   &#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Presentation<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]The American Association of School Librarians maintain an <a href=\"https:\/\/knowledgequest.aasl.org\" target=\"_blank\" rel=\"noopener\">excellent blog<\/a> with frequent content updates. However, it is not so easy to find that they publish a magazine, and even more difficult to find a way to subscribe to the magazine. As can be seen in the screenshot below,  the only subscription link is hidden in the footer of the web page for their blog.[\/et_pb_text][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/07\/knowledge-quest-homepage.jpg&#8221; alt=&#8221;Knowledge Quest Homepage&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;h4 &#8211; Branding&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Branding<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]The unique branding value presented for the publication value aligned to the organization[\/et_pb_text][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/08\/performance-plastics.jpg&#8221; alt=&#8221;Performance Plastics&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;h4 &#8211; Conversion&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Conversion<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]The journal <a href=\"https:\/\/pediatrics.aappublications.org\" target=\"_blank\" rel=\"noopener\">Pediatrics<\/a> provides quite a bit of free content in the form of abstracts and many full articles for free in combination with restricting access to certain key articles to subscribers or readers willing to buy them for $25 each. [\/et_pb_text][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/07\/Screen-Shot-2021-06-02-at-6.46.02-AM.png&#8221; alt=&#8221;Journal of Pediatrics homepage&#8221; align=&#8221;center&#8221; admin_label=&#8221;Pediatrics &#8211; Image&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]The American Journal of Physiology &#8211; Cell Physiology has a similarly excellent conversion flow, providing both free and subscriber only content. Content is clearly marked as \u201cFree Access\u201d in green lettering or as locked with a red padlock icon.[\/et_pb_text][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/07\/ajp-homepage.jpg&#8221; alt=&#8221;The American Journal of Physiology homepage&#8221; align=&#8221;center&#8221; admin_label=&#8221;The American Journal of Physiology &#8211; Image&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;h4 &#8211; Revenue&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Revenue<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Sponsored content can provide tremendous value for advertisers and Associations, Edison Electric Institute\u2019s <a href=\"https:\/\/lsc-pagepro.mydigitalpublication.com\/publication\/?m%3D6643%26i%3D708187%26p%3D28%26ver%3Dhtml5\" target=\"_blank\" rel=\"noopener\">Electric Perspectives<\/a> magazine provides a good example of an article placed by a sponsor. The <a href=\"https:\/\/www.aacsb.edu\/insights\/2021\/may\/why-business-schools-must-foster-lifelong-learning\" target=\"_blank\" rel=\"noopener\">AASCB<\/a> and the <a href=\"https:\/\/www.sciencemag.org\/\" target=\"_blank\" rel=\"noopener\">AAAS<\/a> have both had success in selling display ads in their respective digital publications as shown below. The AASCB is relies on the most popular and traditional digital ad size of 300&#215;250, while the AAAS has at least one newer high impact ad type (a \u201cbillboard\u201d) as well as a variety of typical digital banner ad sizes.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/07\/sponsored-content-example.jpg&#8221; alt=&#8221;Sponsored Content &#8211; Article&#8221; align=&#8221;center&#8221; admin_label=&#8221;Sponsored Content 01 &#8211; Image&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/07\/sponsored-content-example-2.jpg&#8221; alt=&#8221;Sponsored Advertisement&#8221; align=&#8221;center&#8221; admin_label=&#8221;Sponsored Content 02 &#8211; Image&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/07\/sponsored-content-example-3.jpg&#8221; alt=&#8221;Sponsored Advertisements&#8221; align=&#8221;center&#8221; admin_label=&#8221;Sponsored Content 03 &#8211; Image&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;h4 &#8211; Availability&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Availability<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<a href=\"https:\/\/www.shrm.org\/pages\/default.aspx\" target=\"_blank\" rel=\"noopener\">SHRM\u2019s<\/a> HR Today magazine can be found directly in the top navigation bar on every page of the website.[\/et_pb_text][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/07\/shrm-homepage.jpg&#8221; alt=&#8221;SHRM Article Page&#8221; align=&#8221;center&#8221; admin_label=&#8221;SHRM &#8211; Image&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]We also found Associations that have made their magazines difficult to find. For example, <a href=\"https:\/\/new.narfe.org\/\" target=\"_blank\" rel=\"noopener\">NARFE<\/a> has a <a href=\"https:\/\/new.narfe.org\/communications\/\" target=\"_blank\" rel=\"noopener\">media page<\/a> that mentions their magazine, but doesn\u2019t provide a link. We were able to find <a href=\"https:\/\/new.narfe.org\/communications\/narfe-magazine\/\" target=\"_blank\" rel=\"noopener\">the magazine<\/a> only through a Google search.[\/et_pb_text][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/07\/Screen-Shot-2021-06-02-at-7.58.57-AM.png&#8221; alt=&#8221;NARFE Media and Communications&#8221; align=&#8221;center&#8221; admin_label=&#8221;NARFE &#8211; Image&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;h4 &#8211; Aesthetics&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Aesthetics<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]SHRM does a nice job leveraging art and design in the <a href=\"https:\/\/www.shrm.org\/hr-today\/news\/hr-magazine\/spring2021\/Pages\/default.aspx\" target=\"_blank\" rel=\"noopener\">web format<\/a> of their magazine. We were unable to evaluate the digital edition as a subscription is required.[\/et_pb_text][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/07\/shrm-article.jpg&#8221; alt=&#8221;SHRM Web Magazine&#8221; admin_label=&#8221;SHRM &#8211; Image&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;h4 &#8211; Usability&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Usability<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]The <a href=\"https:\/\/www.physiology.org\/\" target=\"_blank\" rel=\"noopener\">American Physiological Society<\/a> has created web-based versions of their journals that offer excellent ease of use and a good user experience. Issues, table of contents, and articles in various formats are all readily accessible and easy to navigate. Example below is from the journal <a href=\"https:\/\/journals.physiology.org\/journal\/ajpcell\" target=\"_blank\" rel=\"noopener\">Cell Physiology<\/a>. [\/et_pb_text][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/07\/ajp-homepage.jpg&#8221; alt=&#8221;The American Journal of Physiology homepage&#8221; admin_label=&#8221;AJP &#8211; Image&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;h4 &#8211; Experience&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Experience<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]The ability to offer a good longform reading experience was one the lowest scored areas across all publications that we examined. Good reading experiences result in increased user engagement and are vital to leveraging the resources invested into content creation. <\/p>\n<p>Cluttered experiences were more common than clean reading experiences in the sites examined, and none rated as excellent. [\/et_pb_text][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/07\/Screen-Shot-2021-06-16-at-9.30.59-AM.png&#8221; alt=&#8221;Expereience&#8221; admin_label=&#8221;Experience Graph &#8211; Image&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]An example below from the <a href=\"https:\/\/www.aacsb.edu\/insights\/search\" target=\"_blank\" rel=\"noopener\">AASCB<\/a> of shows a cluttered experience not conducive to reading engagement. [\/et_pb_text][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/07\/aacsb-homepage.jpg&#8221; alt=&#8221;AACSB Website&#8221; admin_label=&#8221;AACSB &#8211; Image&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;h4 &#8211; Accessibility&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Accessibility<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Accessibility was measured using Google\u2019s <a href=\"https:\/\/developers.google.com\/web\/tools\/lighthouse\" target=\"_blank\" rel=\"noopener\">Lighthouse<\/a>, the example score of 95 below was for the <a href=\"https:\/\/history.siia.net\/Portals\/45\/Signature\/Signature%20Teaser_MA21.pdf\" target=\"_blank\" rel=\"noopener\">Association for Media and Publishing<\/a> which received an \u201cexcellent\u201d rating. Scores of 70-89 were rated as \u201cgood\/adequate\u201d, and scored below 70 rated as \u201cpoor\u201d.[\/et_pb_text][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/07\/pasted-image-0-4.png&#8221; alt=&#8221;Lighthouse accessibility&#8221; admin_label=&#8221;Lighthouse &#8211; Image&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;vertiqul-align&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Only 12% of the publications evaluated scored in the excellent category with scores of 90 or higher while 25% rated as poor in this category. While most of the rest were good\/adequate, those publications still face risks such as lawsuits and failure of an accessibility audit.  Publications insufficiently accessible expose associations to legal risk, as <a href=\"https:\/\/venturebeat.com\/2020\/09\/26\/websites-still-dont-provide-equal-access-in-2020-and-lawsuits-are-increasing\/\" target=\"_blank\" rel=\"noopener\">courts continue to find<\/a> private organizations at fault and subject to judgements. For those still learning about accessibility, we have provided a link to <a href=\"https:\/\/www.smashingmagazine.com\/guides\/accessibility\/\" target=\"_blank\" rel=\"noopener\">a useful guide<\/a>. [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;vertiqul-align&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/07\/Screen-Shot-2021-06-16-at-8.40.58-AM.png&#8221; alt=&#8221;Accessibility Graph&#8221; admin_label=&#8221;Accessibility Graph &#8211; Image&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;h4 &#8211; Performance&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Performance<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Performance was measured using Google\u2019s Lighthouse tool and attempts to measure the delay experienced by users by they can engage well with content because of loading delays.  An example Lighthouse performance report for <a href=\"https:\/\/source.aacei.org\/\" target=\"_blank\" rel=\"noopener\">AACE International<\/a> is shown below. [\/et_pb_text][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/07\/Screen-Shot-2021-06-16-at-7.26.56-AM.png&#8221; alt=&#8221;Performance Graph&#8221; admin_label=&#8221;Performance Graph &#8211; Image&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Most publications performed adequately, although a few were quite slow with load times in excess of ten seconds. About \u2153 of publications showed poor performance, with Lighthouse scores below 70. Only a handful performed well, with scores of 90% plus. <\/p>\n<p>Page load speed is often cited in user satisfaction studies as the most important criteria in creating a good experience, and is fundamental to all other efforts. The majority of Associations have work to do to ensure that their digital publications load in an acceptable timeframe, which according to Google is under 2 seconds. You can find tips for addressing page speed in this <a href=\"https:\/\/www.searchenginejournal.com\/how-quickly-should-page-load\/375799\/#close\" target=\"_blank\" rel=\"noopener\">helpful article<\/a>. [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/07\/pngbase64dee3d6e5a4501834.png&#8221; alt=&#8221;Performance Graph&#8221; admin_label=&#8221;Performance Test &#8211; Image&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;ID&#8221; module_id=&#8221;conclusions&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Conclusions&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(255,255,255,0)&#8221; background_color_gradient_end=&#8221;rgba(42,52,116,0.23)&#8221; background_image=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/08\/conclusions.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_left&#8221; collapsed=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;h2 &#8211; Conclusions and Next Steps&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Conclusions and Next Steps<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Making publications accessible to the disabled and easy to find\/available were the highest scored factors across all publications in this study. However, with average scores just under the good range of a \u201c2\u201d, many associations have substantial room for improvement in both of these areas. <\/p>\n<p>On the opposite end of the spectrum, the lowest rated factor across all publications was revenue generation with an average score below 1. Most association publications in this study don\u2019t take advantage of any opportunities for advertisements, sponsored content or other digital revenue generation options. Conversion was also poorly rated with an average score of 1.3, indicating that there is significant untapped potential to grow subscriptions and memberships at most of these organizations. <\/p>\n<p>The remaining factors had similar average scores of around 1.5, indicating possibilities for substantial improvement across most publications in these areas. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/07\/Screen-Shot-2021-06-16-at-10.07.46-AM.png&#8221; alt=&#8221;Factor Score Across All Publications&#8221; admin_label=&#8221;Factors &#8211; Image&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;&#8221; border_radii_phone=&#8221;&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;50px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Publications from the American Physiological Society and the American Association for the Advancement of Science tied for the highest overall ratings. These were the <a href=\"https:\/\/journals.physiology.org\/journal\/ajpcell\" target=\"_blank\" rel=\"noopener\">American Journal of Physiology Cell Physiology<\/a> and <a href=\"https:\/\/www.sciencemag.org\" target=\"_blank\" rel=\"noopener\">Science<\/a> magazine. [\/et_pb_text][et_pb_text admin_label=&#8221;h3 &#8211; Next Steps&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Next Steps<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2A3474&#8243; header_2_font_size=&#8221;50px&#8221; header_3_text_color=&#8221;#2a3474&#8243; header_3_font_size=&#8221;40px&#8221; header_4_text_color=&#8221;#2a3474&#8243; header_4_font_size=&#8221;30px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;32px&#8221; header_3_font_size_phone=&#8221;24px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;22px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]We intend to expand this study to include a much larger number of publications as well as doing a deep dive into the topic of marketing for digital publications. Look for updates on this project coming later this year[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#8300e9&#8243; background_color_gradient_end=&#8221;#202899&#8243; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; custom_margin=&#8221;5%||5%||true|false&#8221; custom_padding=&#8221;3%|3%|3%|3%|true|true&#8221; custom_padding_tablet=&#8221;5%|5%|5%|5%|true|true&#8221; custom_padding_phone=&#8221;&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_color=&#8221;rgba(0,40,242,0.3)&#8221; locked=&#8221;off&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;Sponsored By&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;DM Sans|700||on|||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;18px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;||5px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221;]Sponsored By[\/et_pb_text][et_pb_image src=&#8221;https:\/\/editions.publishdigital.com\/assets\/2021\/08\/vertiqul-logo-white.png&#8221; alt=&#8221;Vertiqul Logo&#8221; url=&#8221;https:\/\/vertiqul.com\/&#8221; url_new_window=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;155px&#8221; custom_margin=&#8221;||30px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Award winning, full service premium digital publications and newsletters.&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;DM Sans|700|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;4vw&#8221; text_letter_spacing=&#8221;-2px&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;||30px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;10vw&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221;]Award winning, full service premium digital publications and newsletters.[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/vertiqul.com\/tour\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;See Examples&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;30px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#E09900&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;8px&#8221; button_font=&#8221;DM Sans|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; button_text_size_tablet=&#8221;24px&#8221; button_text_size_phone=&#8221;20px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; box_shadow_style=&#8221;preset1&#8243; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color_gradient_end__hover=&#8221;#ffcc00&#8243; button_bg_use_color_gradient__hover=&#8221;on&#8221; button_bg_color_gradient_start__hover=&#8221;#e09900&#8243; box_shadow_color__hover_enabled=&#8221;on|hover&#8221; box_shadow_color__hover=&#8221;#8300E9&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_gallery gallery_ids=&#8221;324,323,322,321,320,319,318,317,316,315,314,313,312,311,310&#8243; fullwidth=&#8221;on&#8221; module_class=&#8221;vert-gallery&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; auto=&#8221;on&#8221; auto_speed=&#8221;2000&#8243;][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Publish Digital Playbook Newsletter Fall 2021About this playbookThis playbook is sponsored by VERTIQUL, whose mission is to help content creators make beautiful and engaging digital publications that readers love. At VERTIQUL, we see examples of digital publications every day &#8211; some great, some less so. We know that Association publishing professionals work hard to [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":354,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/editions.publishdigital.com\/wp-json\/wp\/v2\/pages\/137"}],"collection":[{"href":"https:\/\/editions.publishdigital.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/editions.publishdigital.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/editions.publishdigital.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/editions.publishdigital.com\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":0,"href":"https:\/\/editions.publishdigital.com\/wp-json\/wp\/v2\/pages\/137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/editions.publishdigital.com\/wp-json\/wp\/v2\/media\/354"}],"wp:attachment":[{"href":"https:\/\/editions.publishdigital.com\/wp-json\/wp\/v2\/media?parent=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}